Visit Jacksonville and Beaches recently reported that shopping is the number one reason visitors flock to the city. This came as a bit of a surprise since we are famous for our beaches, but when you consider some of the highly sought after brands that are making Jax their home, then it all begins to make sense.
I'm happy to report that the highly anticipated Nordstrom Jacksonville is officially open. I had the great pleasure of participating in several events for the store opening and I can tell you the excitement is contagious! Here are 5 things you should know about Nordstrom Jax.
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| Did you know that Nordstrom originally started as a shoe store? This location happens to have 5 shoe departments! |
Nordstrom Jax features all new design concepts for the brand including a very open environment with much more natural light. When you walk in everything is bright and welcoming. Enjoy the sunshine Florida is so proud of instead of feeling locked away in a cave. The store also features single surface tile throughout which I learned gives the store more flexibility for redesign and staging of merchandise. I love the women's department upstairs because it has an urban loft feel. It manages to be at once industrial and chic, while the the kids section has loads of cool factor and a bit of whimsy with a custom play area, children's shoe dept (including classes on shoe tying), and a complimentary balloon for all little shoppers.
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| The second floor is reminiscent of an Urban Loft. Chic yet comfy. |
Over 5,000 applications were sent in as potential candidates for the Nordstrom staff. Only 350 were hired. You can be sure their team is full of the best and brightest in fashion industry, and they are all ready to greet you with a smile and ensure you are completely doted upon. A highlight of the Nordstrom experience is their Personal Stylist service. These professionals will curate an individual look just for you (with no purchase necessary) from their long list of brands like Michael Kors, Gucci, House of Harlow, Hunter, Vineyard Vines, Hugo Boss and many many more. This is especially popular during the holidays while you are looking for the perfect pieces for your loved ones.Yes please!
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| Beth Sullivan (left) is one of Nordstrom's talented stylist. You can schedule an appt at Beth.e.sullivan@nordstrom.com |
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| Get custom fit for a bra by certified specialists for the most comfortable fit. |
3. Great Eats
Nordstrom offers two great places to nosh, their cafe the EBAR, and their full service sit down restaurant Bazille which features Bistro Style cuisine. No need to shop til you drop when you can refuel in style.
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| Get a few apps or make it a meal at Bazille, one of Nordstroms newest dining concepts. |
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| A sample of Bazille's menu |
Nordstrom prides themselves on listening to their customers and anticipating their desires. The ladies dressing room is a fine example of their creative innovation. Instead of the typical "practical" dressing room, they went the extra mile to make you feel more at home by creating a space that resembles an apartment. They even have an extra large dressing area they call a "girlfriends dressing room" where you are welcome to bring the whole crew and try on new looks together. The Jacksonville location also features a women's lounge which is ideal for nursing mothers.
5. Open Beauty Concept
Another way Nordstrom is leading the way and changing up the department store norm is in their beauty department. Instead of the traditional counter space, they have redesigned the products to be more accessible to the customer. Browse beauty lines as you might in stores like Ulta and Sephora, and take a stroll through their "Pressure Free" zone. Larger testers are now available on demand, and you can pay attention to what looks are current in the the "Now Trending" space. If you want to try it for yourself have a seat at the "Play Bar" and get a look curated just for you.
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| "Now Trending" |
Until then...
Enjoy the Journey!
xo- Amy West
www.amywesttravel.com
See more images from the Nordstrom Jacksonville Grand Opening Gala on facebook.
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